REI is my toystore. I spend too much time and too much money there. When I was looking at getting into touring I checked out some of the Novara bikes for the OTS option before finding the LHT frame I wanted. Now REI is taking their support of bike commuting from being a supplier of cool toys to something more.
Recently REI launched "Bike Your Drive", a website loaded with utility/commuter information including:
- Cycling myths exposed - what it sounds like
- An interactive parts guide
- How-to videos
- and of course - links to gear and classes available at your local REI
The site is also tied into the Green Bike Project which is a project aimed at getting more people to bike commute by offering commuter-equipped bikes for people who pledge to shift 60% of their commutes to cycling.
Like I said - the REI site is on the edge of non-cycling specific. In this case I chose to view it as a major company using its clout to encourage more people to ride.